Creating Value from Web3: Four Approaches to Adopting Blockchain
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2023_0301_AdoptingBlockchain_BenedictSebastianWoerner.pdf
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Author(s) • •
Benedict, Gayan
Sebastian, Ina M.
Woerner, Stephanie L.
Date Issued
March 16, 2023
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Benedict, Gayan, Ina M. Sebastian, and Stephanie L. Woerner. “Creating Value from Web3: Four Approaches to Adopting Blockchain.” MIT CISR Research Briefing Volume XXIII, no. 3 (March 2023). https://dspace.mit.edu/handle/1721.1/174962.
Series/Report no.
MIT CISR Research Briefing, Vol. XXIII, No. 3
Abstract
Compelling use cases for technologies enabling Web3 are accumulating. In a 2022 MIT CISR survey, companies effectiveness at deploying new technologies such as blockchain was significantly correlated with growth and profitability. Yet only thirteen percent of executives described their companies as very effective at doing so. Thirty-six percent described them as only slightly or not at all effective at it. Digital leaders are faced with the question of how to build the capabilities needed to participate in value creation from Web3 while managing the risks of participation. In this briefing, we describe four approaches to adopting blockchain and illustrate them with industry examples.
Subjects
Assessing Performance and Value
IT-Related Business Risk
Business Models
Ecosystems
Innovation and Strategy
Experimentation and Learning
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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