Building Advanced Data Monetization Capabilities for the AI-Powered Organization
Name
2022_0601_AdvancedAICapabilities_WixomSomehBeath.pdf
Size
302.61 KB
Format
Adobe PDF
Checksum (MD5)
0e0ce415cf2661cee7ed1b09ab86f781
Author(s)
Wixom, Barbara H.
Someh, Ida A.
Beath, Cynthia M.
Date Issued
June 16, 2022
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H., Ida A. Someh, and Cynthia M. Beath. “Building Advanced Data Monetization Capabilities for the AI-Powered Organization.” MIT CISR Research Briefing Volume XXII, no. 6 (June 2022). https://dspace.mit.edu/handle/1721.1/174968.
Series/Report no.
MIT CISR Research Briefing, Vol. XXII, No. 6
Abstract
MIT CISR research identified that advanced levels of five data monetization capabilities data science, data management, data platform, customer understanding, and acceptable data use enable organizations to become AI-powered. In this briefing, we use a case study about AI at Microsoft to illustrate that organizations build advanced data monetization capabilities via the adoption of increasingly advanced practices. Further, we encourage leaders to take an enterprise capability perspective when capability building so that, over time, their AI projects become faster and cheaper to execute.
Subjects
Data monetization
Information Technologies
Data, AI, and Analytics
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
