Business Value from Digital Sustainability
Name
2025_0101_DigitalSustainability_SebastianWoernerWeillWoerner.pdf
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796.17 KB
Format
Adobe PDF
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Author(s)
Sebastian, Ina M.
Woerner, Stephanie L.
Weill, Peter
Woerner, Daniel
Date Issued
January 16, 2025
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Sebastian, Ina M., Stephanie L. Woerner, Peter Weill, and Daniel Woerner. “Business Value from Digital Sustainability.” MIT CISR Research Briefing Volume XXV, no. 1 (January 2025). https://dspace.mit.edu/handle/1721.1/174983.
Series/Report no.
MIT CISR Research Briefing, Vol. XXV, No. 1
Abstract
Sustainability is a cost of doing business for many companies today but it is also an opportunity for creating value. Companies only achieve value, however, by embedding sustainability goals into company strategy and then developing capabilities to advance these goals. Our survey analysis suggested that there are four distinct strategic sustainability goals: compliance and efficiency, customer and investor reputation, new revenue, and company purpose. Companies in the research that pursued strategic sustainability goals beyond compliance and efficiency saw bottom-line impacts such as greater EBIT, more revenues from innovation, and improved customer experience.
Subjects
Assessing Performance and Value
Business Models
Business Model Transformation
CxO Leadership
Boards
CIO Agenda
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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