Digital Design: It’s a Journey
Name
2016_0401_DigitalDesign_RossSebastianBeath.pdf
Size
313.51 KB
Format
Adobe PDF
Checksum (MD5)
b0c1272442fbaa42cb2ea7aa66c0b87a
Author(s)
Ross, Jeanne W.
Sebastian, Ina M.
Beath, Cynthia M.
Date Issued
April 21, 2016
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Ross, Jeanne W., Ina M. Sebastian, and Cynthia M. Beath. “Digital Design: It’s a Journey.” MIT CISR Research Briefing Volume XVI, no. 4 (April 2016). https://dspace.mit.edu/handle/1721.1/174989.
Series/Report no.
MIT CISR Research Briefing, Vol. XVI, No. 4
Abstract
How do companies design themselves for responsiveness to constantly changing competitive opportunities, customer demands, and technologies? Our research shows that companies transforming to meet the demands of the digital economy need two backbones: (1) an operational backbone that automates transaction processing and back-office services, and (2) a digital services backbone that supports rapid innovation. Together these backbones enable a company s digital strategy, addressing very different but complementary business requirements. This briefing describes these two backbones and their fundamental differences, and discusses how companies use them to create powerful digital capabilities.
Subjects
Designed for Digital
Business Agility
Digital Innovation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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