Three Strategies to Grow via Digital Partnering
Name
2020_0501_DigitalPartneringStrategies_SebastianWeillWoerner.pdf
Size
648.12 KB
Format
Adobe PDF
Checksum (MD5)
2c4f932211ca892c1b692f0ca842081a
Author(s)
Sebastian, Ina M.
Weill, Peter
Woerner, Stephanie L.
Date Issued
May 21, 2020
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Sebastian, Ina M., Peter Weill, and Stephanie L. Woerner. “Three Strategies to Grow via Digital Partnering.” MIT CISR Research Briefing Volume XX, no. 5 (May 2020). https://dspace.mit.edu/handle/1721.1/174997.
Series/Report no.
MIT CISR Research Briefing, Vol. XX, No. 5
Abstract
Our MIT CISR research on digital partnering indicates that high-performing companies pursue digital partnering strategies and develop partnering capability for new opportunities to grow. In this briefing, we introduce three digital partnering strategies: increasing your reach (new customers), your range (new products), or both via digital partners. We have found that companies with above average reach and range from digital partnering also had higher revenue growth nearly 10 percentage points above industry average. We describe how Ferrovial, a Spanish transportation company, pursued a strategy to increase both reach and range via digital partners to grow its mobility offering with the WONDO startup.
Subjects
Business Models
Partnering
Innovation and Strategy
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
