Mind and Hand: A Decade of Data Monetization Research
Name
2026_0701_DataMonetization_VanderMeulenWixomBeathDataBoard.pdf
Size
440.61 KB
Format
Adobe PDF
Checksum (MD5)
79918fe2e04296dbe7b6f3e74ccbf8c9
Author(s)
Van der Meulen, Nick
Wixom, Barbara H.
Beath, Cynthia M.
The MIT CISR Data Research Advisory Board
Date Issued
July 16, 2026
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Van der Meulen, Nick, Barbara H. Wixom, Cynthia M. Beath, and the MIT CISR Data Research Advisory Board. “Mind and Hand: A Decade of Data Monetization Research.” MIT CISR Research Briefing Volume XXVI, no. 7 (July 2026). https://dspace.mit.edu/handle/1721.1/175039.
Series/Report no.
MIT CISR Research Briefing, Vol. XXVI, No. 7
Abstract
Over a decade of collaboration between MIT CISR researchers and the MIT CISR Data Research Advisory Board has produced a research model that explains how organizations translate data assets into financial performance. The model traces a causal chain from core data capabilities through liquid data assets, organizational data democracy, and effective monetization initiatives to measurable business outcomes. Data Board leaders bring this model to life through three principles: (1) managing data assets as products with dedicated owners and lifecycles, (2) mobilizing data monetization across the organization, and (3) systematically realizing value through disciplined measurement and income statement accountability. Organizations embracing these principles unlock competitive advantage and maximize their data investment returns.
Subjects
Assessing Performance and Value
Business Models
Information Businesses
Data Monetization
Information Technologies
Data, AI, and Analytics
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
