Plum Financial Services
Name
MIT_CISRwp322_PlumFinSrvsCase.pdf
Size
215.76 KB
Format
Adobe PDF
Checksum (MD5)
5c642d25bf6bacf9e796e090c50e980b
Author(s)
Vitale, Michael
Dery, Kristine
Date Issued
August 1, 2001
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Vitale, Michael and Kristine Dery. “Plum Financial Services.” Working paper 322, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2001. https://dspace.mit.edu/handle/1721.1/175286.
Series/Report no.
MIT Sloan School of Management Working Paper 4241-01
CISR Working Paper 322
Abstract
Plum Financial Services is a start-up company that manages superannuation (retirement) funds for organizations and their employees. The company is a joint venture between Vanguard, a large American financial services firm, and MLC, a large Australian investment management firm. The case explores the reasons that these two large firms elected to use a start-up joint venture as an entry into e-business, and the particular issues faced by that start-up as it competes in a market dominated by much larger players. The case also describes Plum's unique approach to human resources and its evolutionary development of IT capabilities.
Subjects
Business Models
Terms of Use
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