Healthcare IQ: Competing as the “Switzerland” of Health Spend Analytics
Name
MIT_CISRwp400_HealthcareIQ_WixomMiller.pdf
Size
2.71 MB
Format
Adobe PDF
Checksum (MD5)
4f847d36e4aece40f7c83076017098bb
Author(s)
Wixom, Barbara H.
Miller, Cheryl A.
Date Issued
February 6, 2015
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H. and Cheryl A. Miller. “Healthcare IQ: Competing as the ‘Switzerland’ of Health Spend Analytics.” Working paper 400, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2015. https://dspace.mit.edu/handle/1721.1/175313.
Series/Report no.
MIT Sloan School of Management Working Paper 5211-15
CISR Working Paper 400
Abstract
Healthcare IQ originated in 1990 as a data management company that offered technology and services to help hospitals make sense of their patient billing data. By 2014, Healthcare IQ competed in the healthcare spend analytics industry, offering information products and services that ranged from prepared data and reports to analytics and advisory services. The management team thought that a number of factors contributed to the company s value proposition, all of which were associated with its underlying database. Because data was its primary concern, Healthcare IQ was able to focus on building its database over time. This case describes the business model, inner workings, and evolution of an analytics pure play company within the healthcare industry. It illustrates how an information business created competitive advantage in its marketplace and how it worked to sustain that advantage over time.
Subjects
Business Models
Information Businesses
Information Technologies
Data, AI, and Analytics
Data Management, Analytics, and Use
Digital Innovation
Terms of Use
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