How Companies Use Digital Technologies to Enhance Customer Offerings—Summary of Survey Findings
Name
MIT_CISRwp434_Designed4DigitalSurveyReport_MockerRossBeath.pdf
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1.45 MB
Format
Adobe PDF
Checksum (MD5)
78a6cec5384ddbd653801f3e194bf1f9
Author(s)
Mocker, Martin
Ross, Jeanne W.
Beath, Cynthia M.
Date Issued
February 21, 2019
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Mocker, Martin, Jeanne W. Ross, and Cynthia M. Beath. “How Companies Use Digital Technologies to Enhance Customer Offerings—Summary of Survey Findings.” Working paper 434, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2019. https://dspace.mit.edu/handle/1721.1/175330.
Series/Report no.
MIT Sloan School of Management Working Paper 6763-19
CISR Working Paper 434
Abstract
MIT CISR research suggests that to compete in the digital economy, established companies must take advantage of the opportunities of digital technologies by delivering new, digital offerings. In the summer of 2018, we surveyed digital, business, and technology executives at one hundred fifty big companies to learn the extent to which established companies were developing digital offerings: customer solutions that leverage the capabilities of digital technologies. We also asked about the organizational capabilities, in the form of five building blocks of digital transformation, that these companies were developing to help them succeed with their offerings. The five organizational building blocks are an operational backbone, a digital platform, an external developer platform, shared customer insights, and an accountability framework. This report details the findings from the survey.
Subjects
Designed for Digital
Enterprise Architecture
Business Models
Business Agility
Digital Innovation
IT-based Business Transformation
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