Mars’ Recipe for Creating Value One Hundred Times Faster
Name
MIT_CISRwp450_MarsCreatingValue_VanderMeulenBeath.pdf
Size
581.16 KB
Format
Adobe PDF
Checksum (MD5)
033fa03024d0749ffcde8df6aa5560ac
Author(s)
van der Meulen, Nick
Beath, Cynthia M.
Date Issued
July 15, 2021
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Van der Meulen, Nick and Cynthia M. Beath. “Mars’ Recipe for Creating Value One Hundred Times Faster.” Working paper 450, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2021. https://dspace.mit.edu/handle/1721.1/175334.
Series/Report no.
MIT Sloan School of Management Working Paper 6780-21
CISR Working Paper 450
Abstract
In 2021, Mars was a family-owned company with more than a century of history in providing products and services in pet care, food, confectionary, and personalized nutrition. Mars embarked on a digital transformation journey in 2017, with the goal of enabling each of its Associates to become one hundred times faster. This case vignette describes Mars approach to achieve this goal, by forming core digital capabilities in its Digital Technologies unit, federating these capabilities company-wide, and then providing structure and decision rights guardrails to guide their application.
Subjects
Decision rights/governance
Information Technologies
Automation
Data, AI, and Analytics
Terms of Use
© Authors. All Rights Reserved. No additional permission needed for educational uses.
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