Designing and Executing Digital Strategies
Name
MIT_CISRwp414_DigitalStrategies_RossSebastianBeathMockerMoloneyFonstad.pdf
Size
2.11 MB
Format
Adobe PDF
Checksum (MD5)
9e2a4467495cc6582d71b0ed2954453f
Author(s)
Ross, Jeanne W.
Moloney, Kate
Sebastian, Ina M.
Beath, Cynthia M.
Mocker, Martin
Fonstad, Nils O.
Date Issued
October 6, 2016
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Ross, Jeanne W., Kate Moloney, Ina M. Sebastian, Cynthia M. Beath, Martin Mocker, and Nils O. Fonstad. “Designing and Executing Digital Strategies.” Working paper 414, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2016. https://dspace.mit.edu/handle/1721.1/175383.
Series/Report no.
MIT Sloan School of Management Working Paper 5226-16
CISR Working Paper 414
Abstract
The digital economy poses existential threats to and game-changing opportunities for companies that were successful in the pre-digital economy. What will distinguish those companies that successfully transform from those that become historical footnotes? This is the question six researchers and consultants from The Boston Consulting Group set out to examine. The team conducted in-depth interviews with senior executives at twenty-seven companies in different industries to explore the strategies and organizational initiatives they relied on to seize the opportunities associated with new, readily accessible digital technologies. This paper summarizes findings from this research and offers recommendations to business leaders responsible for digital business success.
Subjects
Designed for Digital
Business Agility
Digital Innovation
Terms of Use
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