BBVA Fuels Digital Transformation Progress with a Data Science Center of Excellence
Name
MIT_CISRwp430_BBVADataScienceCoE_AlfaroMurilloGirardinWixomSomeh.pdf
Size
1.23 MB
Format
Adobe PDF
Checksum (MD5)
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Author(s)
Alfaro Martínez, Elena
Murillo Arias, Juan
Girardin, Fabien
Wixom, Barbara H.
Someh, Ida A.
Date Issued
April 27, 2018
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Alfaro Martínez, Elena, Juan Murillo Arias, Fabien Girardin, Barbara H. Wixom, and Ida A. Someh. “BBVA Fuels Digital Transformation Progress with a Data Science Center of Excellence.” Working paper 430, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2018. https://dspace.mit.edu/handle/1721.1/175386.
Series/Report no.
MIT Sloan School of Management Working Paper 6759-18
CISR Working Paper 430
Abstract
BBVA was a global financial group that established a data science center of excellence (CoE) in 2014 to co-create high-value analytics-based solutions with BBVA project teams; create innovative BBVA data science capabilities; and lead BBVA s data-driven culture change. BBVA established the CoE as a wholly owned subsidiary called BBVA Data & Analytics, and by 2017, the CoE had taken several noteworthy actions, which included (1) launching more than forty data science projects for approximately one-third of the business units at BBVA; (2) commercializing a flagship data product for markets in Spain, Mexico, and Colombia; and (3) developing an active, BBVA-wide data science community of practice. The case illustrates exemplary CoE activities and describes lessons learned that can help managers accelerate the spread of data science and maximize financial returns from their own data science investments.
Subjects
Data monetization
Organizational Structure and Agility
Business Models
Assessing and Communicating IT Value
Data Management, Analytics, and Use
Design/Management of the IT Unit
Digital Innovation
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