Digital in the Driver’s Seat: Accelerating Toyota’s Transformation to Mobility Services
Name
MIT_CISRwp454_ToyotaMobilityServices_VanderMeulenMooneyBeath.pdf
Size
1.77 MB
Format
Adobe PDF
Checksum (MD5)
e79ce9c3dfd072f3cf7800f88ed5f534
Author(s)
van der Meulen, Nick
Mooney, John G.
Beath, Cynthia M.
Date Issued
April 4, 2022
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Van der Meulen, Nick, John G. Mooney, and Cynthia M. Beath. “Digital in the Driver’s Seat: Accelerating Toyota’s Transformation to Mobility Services.” Working paper 454, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2022. https://dspace.mit.edu/handle/1721.1/175391.
Series/Report no.
MIT Sloan School of Management Working Paper 6784-22
CISR Working Paper 454
Abstract
In 2020 Toyota Motor Corporation (TMC) was the world s top-selling car manufacturer. Despite this, the company was being driven to excel further in response to changing consumer expectations, technological developments, and new kinds of entrants into the automotive industry. Toyota s leaders sought to accelerate the company s culture of incremental innovation and realize a bold new future centered on mobility services. They pursued this by launching Toyota Connected, a new organization with its own decision rights and ways of working and a mandate to create new digital offerings for Toyota. In parallel, a new division within Toyota Motor North America called Connected Technologies facilitated the company-wide diffusion and commercialization of the offerings Toyota Connected created. This case describes what it took to empower the small, independent, agile Toyota Connected and how the entity collaborated with Connected Technologies to design and scale new digital offerings and new ways of working for TMC globally.
Subjects
Decision rights/governance
Designed for Digital
Organizational Structure and Agility
Terms of Use
© Authors. All Rights Reserved. No additional permission needed for educational uses.
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