Foundations for Data Monetization
Name
MIT_CISRwp402_FoundationsForDataMonetization_BuffWixomTallon.pdf
Size
4.26 MB
Format
Adobe PDF
Checksum (MD5)
18cc5ea00777c02b27d2ec5a05c174bc
Author(s)
Buff, Anne
Wixom, Barbara H.
Tallon, Paul
Date Issued
August 17, 2015
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Buff, Anne, Barbara H. Wixom, and Paul Tallon. “Foundations for Data Monetization.” Working paper 402, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2015. https://dspace.mit.edu/handle/1721.1/175400.
Series/Report no.
MIT Sloan School of Management Working Paper 5213-15
CISR Working Paper 402
Abstract
In some organizations, the role of data is shifting from serving as a secondary asset that supports decisions, processes, and digital strategy to being a primary asset that businesses can productize and sell. The MIT Center for Information Systems Research (CISR) refers to this new role as data monetization. This working paper describes a classification for data monetization offerings, non-negotiable business capabilities required for data monetization, facets of information business cultures, and areas of potential competitive advantage. Companies that establish strong information business foundations based on the concepts in this working paper can create and sustain a viable data monetization journey.
Subjects
Data monetization
Business Models
Data Management, Analytics, and Use
Digital Innovation
Terms of Use
© Authors. All Rights Reserved. No additional permission needed for educational uses.
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