Verisk Analytics Achieves Global-Local Balance with Verisk Health
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MIT_CISRwp424_Verisk_SebastianWixom.pdf
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1.25 MB
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Author(s) •
Sebastian, Ina M.
Wixom, Barbara H.
Date Issued
October 26, 2017
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Sebastian, Ina M. and Barbara H. Wixom. “Verisk Analytics Achieves Global-Local Balance with Verisk Health.” Working paper 424, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2017. https://dspace.mit.edu/handle/1721.1/175407.
Series/Report no.
MIT Sloan School of Management Working Paper 6753-17
CISR Working Paper 424
Abstract
This case describes how Verisk Health, the former healthcare services business of Verisk Analytics, developed two critical types of capabilities to successfully monetize data analytics in the challenging healthcare marketplace: foundational capabilities, and capabilities for driving customer action. It further illustrates how Verisk Analytics an information business with a diversification operating model developed organizational practices that targeted a global-local balance, enabling the company to respond to local needs while leveraging enterprise-wide capabilities.
Subjects
Data monetization
Business Models
Operating Models
Data Management, Analytics, and Use
Digital Innovation
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