Four Changes: How BBVA Generated Greater Strategic Value
Name
MIT_CISRwp452_BBVA-SDA_FonstadSalonen.pdf
Size
1.33 MB
Format
Adobe PDF
Checksum (MD5)
59b499d682ad7439c3c6299d53cd18aa
Author(s)
Fonstad, Nils O.
Salonen, Jukka
Date Issued
October 29, 2021
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Fonstad, Nils O. and Jukka Salonen. “Four Changes: How BBVA Generated Greater Strategic Value.” Working paper 452, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2021. https://dspace.mit.edu/handle/1721.1/175424.
Series/Report no.
MIT Sloan School of Management Working Paper 6782-21
CISR Working Paper 452
Abstract
This case study describes how executives at Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) created a dynamic evidence-based portfolio management process named the Single Development Agenda (SDA) to better align the company s investments in digital innovation initiatives with its strategy. To accomplish this, executives changed four key aspects of portfolio management at BBVA to create a single investment model for the entire bank. In so doing, each quarter the executives were able to learn from more than two thousand initiatives and allocate talent to those with the most strategic promise. The SDA process helped the leaders of these initiatives obtain much-needed expertise, generate deliverables more efficiently, and contribute to the company s strategic objectives. And it enabled top-level executives to realize the company s strategy more effectively and with greater agility.
Subjects
Assessing Performance and Value
IT investment and portfolio management
Decision rights/governance
Designed for Digital
Innovation and Strategy
Innovation Portfolios
Organizational Structure and Agility
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