New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics

Author(s)
Roberts, John H. (John Heath); Urban, Glen L.
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Description
"The Marketing Center."
 
Bibliography: p.41-44.
 
Date issued
1985
URI
http://hdl.handle.net/1721.1/2099
Publisher
Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
No. 1636-85
Series/Report no.
Working paper (Sloan School of Management) ; 1636-85.
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