Modeling the customer-firm relationship with sales profiles : estimation and application
Author(s)
Urban, Glen L.; Ibrahim, Magid.
DownloadSWP-1682-12759125.pdf (1.792Mb)
Metadata
Show full item recordDescription
"The Marketing Center." Bibliography: p.39.
Date issued
1985Publisher
Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
#1682-85
Series/Report no.
Working paper (Sloan School of Management) ; 1682-85.