Modeling the customer-firm relationship with sales profiles : estimation and application
Author(s)
Urban, Glen L.; Ibrahim, Magid.![Thumbnail](/bitstream/handle/1721.1/2114/SWP-1682-12759125.pdf.jpg?sequence=3&isAllowed=y)
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Metadata
Show full item recordDescription
"The Marketing Center." Bibliography: p.39.
Date issued
1985Publisher
Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
#1682-85
Series/Report no.
Working paper (Sloan School of Management) ; 1682-85.