Perceptual maps and the optimal location of new products

Author(s)
Schmalensee, Richard.; Thisse, Jacques François.
Thumbnail
DownloadSWP-1722-12883516.pdf (2.559Mb)
Metadata
Show full item record
Description
Draft: October 1985.
 
Bibliography: p. 39-46.
 
Date issued
1985
URI
http://hdl.handle.net/1721.1/2127
Publisher
Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
#1722-85
Series/Report no.
Working paper (Sloan School of Management) ; 1722-85.
Collections