Scale and scope effects on advertising agency costs

Author(s)
Silk, Alvin J.; Berndt, Ernst R.; Sloan School of Management.
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Description
"January 1992."
 
Includes bibliographical references (p. 34-37).
 
Date issued
1992
URI
http://hdl.handle.net/1721.1/2390
Publisher
Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
WP #3381
Series/Report no.
Working paper (Sloan School of Management) ; 3381-92.
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