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Improving supply chain performance by implementing weekly demand planning processes in the consumer packaged goods industry

Author(s)
Rah, Myung-Hyun Elisa
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Massachusetts Institute of Technology. Dept. of Civil and Environmental Engineering.
Advisor
Gabriel Bitran and Yosef Sheffi.
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M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582
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Abstract
This thesis examines how simple weekly demand planning process can improve inventory levels and customers service levels at the Gillette Company. The processes designed by the project team has been tested and executed in a real production environment. The weekly forecast volumes generated by the demand planning team were successfully deployed by the manufacturing plant throughout the course of the project. By successfully executing this simple demand planning process, the project was able to shorten factory firm periods, eliminate the supply warehouse, and de-link demand plan to trade-flow commitments to improve overall supply chain performance.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 2006.
 
Includes bibliographical references (leaves 61-63).
 
Date issued
2006
URI
http://hdl.handle.net/1721.1/35082
Department
Massachusetts Institute of Technology. Department of Civil and Environmental Engineering
Publisher
Massachusetts Institute of Technology
Keywords
Civil and Environmental Engineering.

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