Improving supply chain performance by implementing weekly demand planning processes in the consumer packaged goods industry

Abstract

This thesis examines how simple weekly demand planning process can improve inventory levels and customers service levels at the Gillette Company. The processes designed by the project team has been tested and executed in a real production environment. The weekly forecast volumes generated by the demand planning team were successfully deployed by the manufacturing plant throughout the course of the project. By successfully executing this simple demand planning process, the project was able to shorten factory firm periods, eliminate the supply warehouse, and de-link demand plan to trade-flow commitments to improve overall supply chain performance.