SunDay: a second application of a simultaneous preference reporting methodology

Abstract

This paper, the second of three publications reporting on a Simultaneous Preference Reporting Methodology (SPRM), describes the collection of data on SunDay in May 1978. Respondents were drawn from among public visitors to SunDay activities on the Boston Common. The authors find among this presumably sophisticated and knowledgeable respondent group that photovoltaic (PV) solar energy is an undifferentiated innovation, that i PV is too new for a broad sample of the public to comprehend and thus to make distinctions about the technology or its application. However, as in a previous application, the Simultaneous Preference Reporting Methodology appears to be an effective technique for collecting data on public preferences.