| dc.contributor.author | Blackwood, Rosa M. | en_US |
| dc.coverage.temporal | Fall 2001 | en_US |
| dc.date.issued | 2001-12 | |
| dc.identifier | 15.810-Fall2001 | |
| dc.identifier | local: 15.810 | |
| dc.identifier | local: IMSCP-MD5-850ff13e3018faef8295c5d5e7dddb81 | |
| dc.identifier.uri | http://hdl.handle.net/1721.1/35274 | |
| dc.description.abstract | This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses. | en_US |
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| dc.language | en-US | en_US |
| dc.rights.uri | Usage Restrictions: This site (c) Massachusetts Institute of Technology 2003. Content within individual courses is (c) by the individual authors unless otherwise noted. The Massachusetts Institute of Technology is providing this Work (as defined below) under the terms of this Creative Commons public license ("CCPL" or "license"). The Work is protected by copyright and/or other applicable law. Any use of the work other than as authorized under this license is prohibited. By exercising any of the rights to the Work provided here, You (as defined below) accept and agree to be bound by the terms of this license. The Licensor, the Massachusetts Institute of Technology, grants You the rights contained here in consideration of Your acceptance of such terms and conditions. | en_US |
| dc.subject | competition | en_US |
| dc.subject | customer orientation | en_US |
| dc.subject | marketing | en_US |
| dc.subject | distribution policy | en_US |
| dc.subject | advertising | en_US |
| dc.subject | pricing | en_US |
| dc.subject | product strategy | en_US |
| dc.title | 15.810 Introduction to Marketing, Fall 2001 | en_US |
| dc.title.alternative | Introduction to Marketing | en_US |
