15.810 Introduction to Marketing, Fall 2001
Author(s)Blackwood, Rosa M.
Introduction to Marketing
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This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.
competition, customer orientation, marketing, distribution policy, advertising, pricing, product strategy