On queue audience--calculating reach and frequency for supermarket television
Author(s)
Anderson, Susan M. L. (Susan Maria Langdon)
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Advisor
Richard C. Larson.
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Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991. Includes bibliographical references (p. 78-81).
Date issued
1991Department
Sloan School of Management; Massachusetts Institute of Technology. Operations Research CenterPublisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management