On queue audience--calculating reach and frequency for supermarket television

Author(s)
Anderson, Susan M. L. (Susan Maria Langdon)
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Advisor
Richard C. Larson.
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Description
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.
 
Includes bibliographical references (p. 78-81).
 
Date issued
1991
URI
http://hdl.handle.net/1721.1/37493
Department
Sloan School of Management; Massachusetts Institute of Technology. Operations Research Center
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management
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