Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test

Author(s)
Carter, Theresa Idella; Mucha, Zofia Barabara
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Sloan School of Management.
Advisor
Glen L. Urban.
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Description
Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982.
 
MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.
 
Bibliography: leaves 149-150.
 
Date issued
1982
URI
http://hdl.handle.net/1721.1/37648
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.
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