| dc.contributor.advisor | Glen L. Urban. | en_US |
| dc.contributor.author | Carter, Theresa Idella | en_US |
| dc.contributor.author | Mucha, Zofia Barabara | en_US |
| dc.contributor.other | Sloan School of Management. | en_US |
| dc.date.accessioned | 2007-06-28T12:15:13Z | |
| dc.date.available | 2007-06-28T12:15:13Z | |
| dc.date.copyright | 1982 | en_US |
| dc.date.issued | 1982 | en_US |
| dc.identifier.uri | http://hdl.handle.net/1721.1/37648 | |
| dc.description | Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982. | en_US |
| dc.description | MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. | en_US |
| dc.description | Bibliography: leaves 149-150. | en_US |
| dc.description.statementofresponsibility | by Theresa Idella Carter and Zofia Barbara Mucha. | en_US |
| dc.format.extent | 150 leaves | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Massachusetts Institute of Technology | en_US |
| dc.rights | M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. | en_US |
| dc.rights.uri | http://dspace.mit.edu/handle/1721.1/7582 | |
| dc.subject | Sloan School of Management. | en_US |
| dc.subject.lcsh | New products Management | en_US |
| dc.subject.lcsh | Advertising New products | en_US |
| dc.subject.lcsh | Marketing | en_US |
| dc.title | Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test | en_US |
| dc.type | Thesis | en_US |
| dc.description.degree | M.S. | en_US |
| dc.contributor.department | Sloan School of Management | |
| dc.identifier.oclc | 09305475 | en_US |
