Virtual Customer (VC): Recent submissions

Now showing items 1-3 of 4

    • Metrics Thermostat 

      Hauser, John (2001-07)
      The explosion of information and information technology has led many firms to evolve a dispersed product development process with people and organizations spread throughout the world. To coordinate such dispersed processes ...

    • Fast Polyhedral Adaptive Conjoint Estimation 

      Olivier, Toubia; Duncan, Simester; John, Hauser (2002-02)
      We propose and test a new adaptive conjoint analysis method that draws on recent polyhedral “interior-point” developments in mathematical programming. The method is designed to offer accurate estimates after relatively few ...

    • Application and Test of Web-based Adaptive Polyhedral Conjoint Analysis 

      Dahan, Ely; Hauser, John; Simester, Duncan; Toubia, Olivier (2002-01)
      In response to the need for more rapid and iterative feedback on customer preferences, researchers are developing new web-based conjoint analysis methods that adapt the design of conjoint questions based on a respondent’s ...