Patterns of pleasure--the design and development of customer satisfaction

Author(s)
Lamm, Douglas W. (Douglas William)
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Advisor
Drazen Prelec.
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Description
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1994.
 
Vita.
 
Includes bibliographical references (leaves [130-133]).
 
Date issued
1994
URI
http://hdl.handle.net/1721.1/43276
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management
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