An assessment of the value of retail ready packaging
Author(s)
Jackson, Kathleen Anne; Burke, Ling Bai
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Other Contributors
Massachusetts Institute of Technology. Engineering Systems Division.
Advisor
James B. Rice, Jr.
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Use of retail-ready packaging reduces the costs of replenishing store shelves by eliminating the labor of removing packaging materials and stocking individual items on shelves. While reducing costs for retailers, retail-ready packaging formats increase costs for consumer products manufacturers. This research project assesses the use of retail-ready packaging across varying retailer types and products to determine conditions where the value of retail-ready packaging is maximized. Taking into account the supply chain benefits and costs for the retailer, six U.S. retail channels were selected for study: supermarket, wholesale club, limited assortment, super warehouse, drug and supercenter. One retailer from each of these categories was studied. The research found a wide range in opportunity for benefits and costs. The important factors influencing the net value of retail-ready packaging for retailers were product velocity, inventory carrying costs, SKU assortment relative to retail space and store replenishment procedures.
Description
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2008. Includes bibliographical references (leaves 78-79).
Date issued
2008Department
Massachusetts Institute of Technology. Engineering Systems DivisionPublisher
Massachusetts Institute of Technology
Keywords
Engineering Systems Division.