Machine couture : manufacturing as consumer spectacle
Author(s)Hwang, Margaret (Margaret Juien-Yuan)
Massachusetts Institute of Technology. Dept. of Architecture.
MetadataShow full item record
By creating spectacle through architecture, clothing Labels have developed new branding techniques through which to redefine and provoke. However, the essential behind-the-scenes models of production have remained the same: consumption, manufacturing, and distribution are linked but always independent. This thesis proposes to compress the stages of production for a new type of spectacle: a consumer factory that uses the process of manufacturing as a branding technique. Set in Shanghai, the project studies how retail and manufacturing spaces can intersect to elevate the consumer experience. Through this co-dependency, manufacturing remains within the city's urban fabric and provides an experiential consumer environment new to the traditional retail models of China.
Thesis (M. Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 2008."September 2008." Pages 58-59 blank.Includes bibliographical references (p. 57).
DepartmentMassachusetts Institute of Technology. Dept. of Architecture.
Massachusetts Institute of Technology