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dc.contributor.advisorMark Goulthorpe.en_US
dc.contributor.authorHwang, Margaret (Margaret Juien-Yuan)en_US
dc.contributor.otherMassachusetts Institute of Technology. Dept. of Architecture.en_US
dc.date.accessioned2009-06-30T16:51:16Z
dc.date.available2009-06-30T16:51:16Z
dc.date.issued2008en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/45967
dc.descriptionThesis (M. Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 2008.en_US
dc.description"September 2008." Pages 58-59 blank.en_US
dc.descriptionIncludes bibliographical references (p. 57).en_US
dc.description.abstractBy creating spectacle through architecture, clothing Labels have developed new branding techniques through which to redefine and provoke. However, the essential behind-the-scenes models of production have remained the same: consumption, manufacturing, and distribution are linked but always independent. This thesis proposes to compress the stages of production for a new type of spectacle: a consumer factory that uses the process of manufacturing as a branding technique. Set in Shanghai, the project studies how retail and manufacturing spaces can intersect to elevate the consumer experience. Through this co-dependency, manufacturing remains within the city's urban fabric and provides an experiential consumer environment new to the traditional retail models of China.en_US
dc.description.statementofresponsibilityMargaret Hwang.en_US
dc.format.extent59 p.en_US
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582en_US
dc.subjectArchitecture.en_US
dc.titleMachine couture : manufacturing as consumer spectacleen_US
dc.typeThesisen_US
dc.description.degreeM.Arch.en_US
dc.contributor.departmentMassachusetts Institute of Technology. Department of Architecture
dc.identifier.oclc326878788en_US


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