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ADVISOR 1 : a descriptive model of advertising budgeting for industrial products

dc.contributor.authorLilien, Gary L.en_US
dc.date.accessioned2009-09-24T04:57:02Z
dc.date.available2009-09-24T04:57:02Z
dc.date.issued1978en_US
dc.identifieradvisor1descript00lilien_US
dc.identifier.urihttp://hdl.handle.net/1721.1/46770
dc.publisherCambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technologyen_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 974-78.en_US
dc.titleADVISOR 1 : a descriptive model of advertising budgeting for industrial productsen_US
dc.typeWorking Paperen_US
dc.identifier.oclc09362411en_US
dc.identifier.aleph000142877en_US


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