Application of the "defender" consumer model

Author(s)
Hauser, John R.; Gaskin, Steven P.
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Sloan School of Management.
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Description
"Revised: December 1983."
Date issued
1983]
URI
http://hdl.handle.net/1721.1/46829
Publisher
Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
applicationofdef00haus
Series/Report no.
Working paper (Sloan School of Management) ; 1404-83.
Keywords
Consumers, Models.
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