Computer applications in marketing research: a proposal.

Author(s)
Montgomery, David Bruce.
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Date issued
1966
URI
http://hdl.handle.net/1721.1/47041
Publisher
[Cambridge, M.I.T
Other identifiers
computerapplicat00mont
Series/Report no.
Working paper (Sloan School of Management) ; 212-66.
Keywords
Marketing research, Data processing.
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