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Consumer response to a legitimated brand appeal, a preliminary report

dc.contributor.authorMontgomery, David Bruce.en_US
dc.contributor.authorArmstrong, Jon Scotten_US
dc.date.accessioned2009-09-30T06:28:56Z
dc.date.available2009-09-30T06:28:56Z
dc.date.issued1967en_US
dc.identifierconsumerresponse00monten_US
dc.identifier.urihttp://hdl.handle.net/1721.1/47070
dc.publisher[Cambridge, Mass., M.I.T.]en_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 276-67.en_US
dc.subjectBrand choice.en_US
dc.titleConsumer response to a legitimated brand appeal, a preliminary reporten_US
dc.typeWorking Paperen_US
dc.identifier.oclc14354295en_US
dc.identifier.aleph000258111en_US


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