Corporate social responsibility : new product success or failure?

Author(s)
Bloom, Gordon Falk
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Date issued
1974
URI
http://hdl.handle.net/1721.1/47130
Publisher
Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management
Other identifiers
corporatesocialr00bloo
Series/Report no.
Working paper (Sloan School of Management) ; 720-74.
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