A cross national comparison of the reliability of selected measurements from consumer surveys

Author(s)
Davis, Harry L.; Douglas, Susan P.; Silk, Alvin J.
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Date issued
1980
URI
http://hdl.handle.net/1721.1/47140
Publisher
Cambridge, Mass. : The Marketing Center, Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
crossnationalcom00davi
Series/Report no.
Working paper (Sloan School of Management) ; 1110-80.
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