Do European industrial marketers budget differently? : an international comparison via the advisor model
Author(s)
Lilien, Gary L.; Weinstein, David
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Metadata
Show full item recordDate issued
1981Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
doeuropeanindust00lili
Series/Report no.
Working paper (Sloan School of Management) ; 1222-81.