Generation and evaluation of novel product concepts via analysis of experienced users

Author(s)
von Hippel, Eric A.
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Sloan School of Management.
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Description
"September, 1983."
Date issued
1984]
URI
http://hdl.handle.net/1721.1/48023
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology
Other identifiers
generationevalua00vonh
Series/Report no.
Working paper (Sloan School of Management) ; 1476-83.
Keywords
Marketing research.
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