Horizontal diffusion of innovations : an alternative paradigm to the classical diffusion model

Author(s)
Leonard-Barton, Dorothy.; Rogers, Everett M.
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Date issued
[1981]
URI
http://hdl.handle.net/1721.1/48069
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
horizontaldiffus00leon
Series/Report no.
Working paper (Sloan School of Management) ; 1214-81.
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