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The influence of advertising's affective qualities on consumer response

dc.contributor.authorSilk, Alvin J.en_US
dc.contributor.authorVavra, Terry G.en_US
dc.date.accessioned2009-10-02T13:27:07Z
dc.date.available2009-10-02T13:27:07Z
dc.date.issued1973en_US
dc.identifierinfluenceofadver00silken_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48090
dc.publisher[Cambridge, M.I.T.]en_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 682-73.en_US
dc.subjectAdvertisingen_US
dc.subjectPsychological aspects.en_US
dc.titleThe influence of advertising's affective qualities on consumer responseen_US
dc.typeWorking Paperen_US
dc.identifier.oclc14515996en_US
dc.identifier.aleph000260254en_US


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