The influence of advertising's affective qualities on consumer response
dc.contributor.author | Silk, Alvin J. | en_US |
dc.contributor.author | Vavra, Terry G. | en_US |
dc.date.accessioned | 2009-10-02T13:27:07Z | |
dc.date.available | 2009-10-02T13:27:07Z | |
dc.date.issued | 1973 | en_US |
dc.identifier | influenceofadver00silk | en_US |
dc.identifier.uri | http://hdl.handle.net/1721.1/48090 | |
dc.publisher | [Cambridge, M.I.T.] | en_US |
dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 682-73. | en_US |
dc.subject | Advertising | en_US |
dc.subject | Psychological aspects. | en_US |
dc.title | The influence of advertising's affective qualities on consumer response | en_US |
dc.type | Working Paper | en_US |
dc.identifier.oclc | 14515996 | en_US |
dc.identifier.aleph | 000260254 | en_US |