An implementation of the lead user market research method in a 'low tech' product area : pipe hangers

Author(s)
Herstatt, Cornelius.
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Sloan School of Management.
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Description
"February 1991."
Date issued
1991
URI
http://hdl.handle.net/1721.1/48098
Publisher
Cambridge, Mass. : Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
implementationof00hers
Series/Report no.
Working paper (Sloan School of Management) ; 3249-91.
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