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Industrial advertising effects and budgeting practices : a review

dc.contributor.authorLilien, Gary Louisen_US
dc.date.accessioned2009-10-02T13:29:26Z
dc.date.available2009-10-02T13:29:26Z
dc.date.issued1975en_US
dc.identifierindustrialadvert00sloaen_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48101
dc.publisherCambridge : The Sloan Schoolen_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 761-75.en_US
dc.titleIndustrial advertising effects and budgeting practices : a reviewen_US
dc.typeWorking Paperen_US
dc.identifier.oclc03216304en_US
dc.identifier.aleph000039462en_US


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