Identifying substitute and complementary relationships revealed by consumer variety seeking behavior

Author(s)
McAlister, Leigh.; Lattin, James M.
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Sloan School of Management.
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Description
"September, 1983."
 
"Preliminary draft."
 
Date issued
1983]
URI
http://hdl.handle.net/1721.1/48232
Publisher
Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
identifyingsubst00mcal
Series/Report no.
Working paper (Sloan School of Management) ; 1487-83.
Keywords
Marketing., Consumers.
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