Johnny Carson vs. the Smothers Brothers : monolog vs. dialog in costly bilateral communications
Author(s)Kofman, Fred.; Ratliff, Jim
Sloan School of Management.
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"March 1991."Suported by the Sloan Foundation.
Cambridge, Mass. : Sloan School of Management, Massachusetts Institute of Technology
Working paper (Sloan School of Management) ; 3254-91.