A logit model of brand choice calibrated on scanner data

Author(s)
Guadagni, Peter M.; Little, John D. C.
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Date issued
1982
URI
http://hdl.handle.net/1721.1/48307
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
logitmodelofbran00guad
Series/Report no.
Working paper (Sloan School of Management) ; 1304-82.
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