Lecture notes relating to a systems approach to marketing
Author(s)
Amstutz, Arnold E.; Claycamp, Henry J.
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Metadata
Show full item recordDate issued
1964Publisher
[Cambridge, Mass., M.I.T
Other identifiers
lecturenotesrela00amst
Series/Report no.
Working paper (Sloan School of Management) ; 91-64.
Keywords
Marketing.