A market share theorem

Author(s)
Bell, David E.; Keeney, Ralph L.; Little, John D. C.
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Date issued
1974
URI
http://hdl.handle.net/1721.1/48366
Publisher
Cambridge, M.I.T
Other identifiers
marketsharetheor00bell
Series/Report no.
Working paper (Sloan School of Management) ; 704-74.
Keywords
Marketing, Mathematical models.
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